One thing I have heard time and time again is people sitting down with a makeup artist to express their concerns and preferences before an application, and after however many minutes of conversation, they still end up doing what they feel looks good on the person, rather than what that person asked them to consider. This is a big no-no! In any area of service you must be able to hear what your client is saying in combination with your knowledge and expertise, provide them with what it is they are exactly looking for. And if you don't get it right on the first try, you continue to proceed until that client is completely satisfied. That is my mantra.
In this case, this beautiful bride-to-be was not much of a makeup wearer, and she let me know that right away. As a makeup artist, I love to hear that b/c I feel, although I am more than capable of creating edgier, more dramatic looks, a strong area of mine is to listen and hear what this particular clientele is saying, and as a result, create beautiful, soft, naturally pretty makeup looks that they walk away feeling comfortable with. In my opinion, this beautiful bride-to-be is more that able to carry a heavier, more dramatic look, however, when someone says that they are "not much of a makeup wearer," I can come up with the most beautiful look, and beat their face to death, but if it is too of a dramatic makeover, they may feel overwhelmed because this new makeup look is "not them." Just yet. lol
What you want to do is to build trust and a rapport with your client by listening to their needs and concerns- first! Once you have gained their trust and they are comfortable with you, you are more likely to retain them, and during later visits, be able to introduce or suggest some other makeup styles to them. I know, as a professional mua, its hard to contain all that fabulous makeup artistry you use to but, you must offer your client what it is they are coming to you for, if you wish to retain them for the future.
Needless to say, this lovely B2B was well pleased with this look and booked me for her entire bridal party. Beautiful, refreshed, photo-ready, and still HER.
